Attorney's Advertising Definition and Legal Meaning

On this page, you'll find the legal definition and meaning of Attorney's Advertising, written in plain English, along with examples of how it is used.

What is Attorney's Advertising?

(n) Attorney’s Advertisement is the commercial advertisements made by Attorney’s and legal houses advertising their services to solicit clients. Advertisement of Attorney’s services has become legal in USA by the ruling of the supreme court in 1977

History and Meaning of Attorney's Advertising

Attorney's advertising refers to commercial advertisements made by attorneys and legal firms to advertise their services and solicit clients. Prior to 1977, such advertising was not legal in the United States. However, the Supreme Court's ruling in Bates v. State Bar of Arizona changed that, stating that advertising by attorneys was protected under the First Amendment.

Since then, attorney advertising has become more common and varied in its format, with lawyers using various media channels to advertise their services. However, the advertising is monitored by the bar association to ensure it is accurate, not misleading, and in compliance with ethical standards.

Examples of Attorney's Advertising

  1. A commercial on television featuring a law firm's services for personal injury claims.
  2. A billboard on the highway that reads, "Got a legal issue? Call us for a free consultation."
  3. A sponsored advertisement on social media that promotes a law firm's services.

Legal Terms Similar to Attorney's Advertising

  1. Professional Responsibility: Refers to legal ethics and decision-making in the practice of law.
  2. Legal Ethics: The study of moral and ethical considerations that arise in the practice of law.
  3. Solicitation: The act of seeking clients for a business, often used in the context of legal services.